New York, Sept 8 (ANI): Tom Barrack, the CEO of private investment firm Colony Capital, wants to make a 'rock star' of an unlikely figure - Bikram Choudhury, the yogi behind Bikram Yoga.
According to sources, Colony, which has 30 billion dollars in assets, has been in negotiations with Choudhury for several weeks, and a deal could be announced this month.
The partnership comes as Barrack has formed a new venture under the Colony umbrella with his sculpted actor buddy, Rob Lowe.
The two have been deal-hunting for opportunities in media, entertainment, sports and other lifestyle brands.
Colony is closing on a 610-million-dollar purchase of movie studio Miramax with building magnate Ron Tutor.
Sources said Colony's interest in Bikram would be to grow the highly franchised yoga business into a well-managed global industry.
Currently there are 100 million yoga followers worldwide.
"You see studios in every city all over the world. The 100 million may seem like a lot, but it's the kind of thing where anybody can do yoga, and there's a whole movement towards life extension and wellness," the New York Post quoted an insider as saying. (ANI)
According to sources, Colony, which has 30 billion dollars in assets, has been in negotiations with Choudhury for several weeks, and a deal could be announced this month.
The partnership comes as Barrack has formed a new venture under the Colony umbrella with his sculpted actor buddy, Rob Lowe.
The two have been deal-hunting for opportunities in media, entertainment, sports and other lifestyle brands.
Colony is closing on a 610-million-dollar purchase of movie studio Miramax with building magnate Ron Tutor.
Sources said Colony's interest in Bikram would be to grow the highly franchised yoga business into a well-managed global industry.
Currently there are 100 million yoga followers worldwide.
"You see studios in every city all over the world. The 100 million may seem like a lot, but it's the kind of thing where anybody can do yoga, and there's a whole movement towards life extension and wellness," the New York Post quoted an insider as saying. (ANI)
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