Bajaj Scooters Production End | Focus on Motorcycles | Phasing Out Brand

New Delhi, Dec 10: With the news of the Bajaj Auto's decision to stop producing its famous scooters, the country is hit by nostalgia of the days when the vehicles decked almost every household's facade.

The auto leader's decision which comes as a strategy to overtake Honda and grab the coveted number one spot has only left India humming the jingle of 'Hamara Bajaj' which promised that the scooters will be by the country's side today and tomorrow.

It was the days before liberalization when the customers had to wait for years to get their hands on one of the scooters. The vehicles were everything from the breadwinners' means of transportation to wedding gifts.

While the word Bajaj has become synonymous with the word scooter, the 'Hamara Bajaj' ad campaign became symbol of a resurgent India.

Read: தமிழில்

However, the company has identified this as the time to move on from scooters to motorcycles as it sees good profitability in brands like Pulsar and Discover 100cc motorcycles amid the increased demand for motocycles in worldwide market.

Besides, the company plans on phasing out brand 'Bajaj' from its three-wheelers and calling it just RE, which refers to rear engine, making the brand exclusive for motorcycles.

OneIndia News

User Comments

Rakesh kumar 10 Dec 2009 04:26 pm

No doubt the company is passing through its hard time and it is also a part of a strategy to come out of this phase. But the contribution of BAJAJ scooters in changing the scenario of the market of 2 wheelers segment is remarkable and the status which the company has made in the mind of every middle class person cannot be achieved by any 2 wheelers company running in the market in this segment, despite of making huge profits.. And i am sure that one day BAJAJ scooters will make the same in the 2 wheelers segment of bikes also.. As this is the only Indian company which is fighting on its soil with its own innovated technologies with the multinational foreign giants, without coming into the collaboration with any foreign company in this segment.... And BAJAJ scooters will definitely make the mark on this INDIAN soil.. My heartiest wishes are with BAJAJ scooters.... BEST OF LUCK..