Srinagar, July 29 (ANI): Though many parts of the country are witnessing rains, people in Kashmir are faced with heat wave for the last three weeks. It has increased demand for refrigerators, coolers and air conditioners here.

Interestingly, the region is situated high above the sea level. It is one of the coldest regions of the country. Coolants are generally not much in demand here.

But the heat wave in the region has made the local residents make a beeline at the electrical shops for coolants.

"Till June it was raining and the weather was cool. But after June 25 our business has picked up. As long as the weather remains warm, the business will flourish," said Nazir Ahmad, a shopkeeper.

Local residents are not used to using coolers and air conditioners.

"There have been changes in the environment and its effects are showing on Kashmir as well. The heat has become unbearable. Earlier, the heat never used to be so high but this time it's too much. Thus, people are coming to markets to buy coolers, refrigerators, fans or air conditioners to beat the heat," said Gulam Ahmad, a customer.

Delayed rainfall has led to a rise in the mercury levels in the valley. Kashmir has been a retreat for Indians living in the plains seeking respite from the summer heat. (ANI)