New York, Jul 18: Soon, you can start you day with a coffee in Starbucks and end it with a drink in Starbucks itself! According to new reports, Starbucks is planning to add beer and wine to its menu.
But wait, don't start planning your alcohol breaks just yet.
Apparently, the retailer is testing the beer and wine option in one of its Seattle stores - a plan if successful may make Starbucks expand such stores across the country.
The Seattle store will be renamed "15th Ave. Coffee and Tea inspired by Starbucks," which is the name of the neighbourhood where it is located, reports The New York Daily News.
"We'll be equally as proud of our beer and wine as we are of our coffee," Major Cohen, senior project manager at Starbucks, told USA Today.
"If you stop innovating, you're dead," Scott Bedbury, CEO of consulting firm Brandstream and former marketing chief at Starbucks, told the paper.
ANI
But wait, don't start planning your alcohol breaks just yet.
Apparently, the retailer is testing the beer and wine option in one of its Seattle stores - a plan if successful may make Starbucks expand such stores across the country.
The Seattle store will be renamed "15th Ave. Coffee and Tea inspired by Starbucks," which is the name of the neighbourhood where it is located, reports The New York Daily News.
"We'll be equally as proud of our beer and wine as we are of our coffee," Major Cohen, senior project manager at Starbucks, told USA Today.
"If you stop innovating, you're dead," Scott Bedbury, CEO of consulting firm Brandstream and former marketing chief at Starbucks, told the paper.
ANI
Oneindia Login