2009 will be the 10th year for the PMAA. The PMAA recognizes the very best Promotion Marketing excellence and mastery, throughout Asia. All Gold, Silver and Bronze PMAA Dragons will go on to represent Asia at the MAA Globes.
For 44 years, the Marketing Agencies Association Worldwide (MAA Worldwide) has been the voice and authority of the Promotion Marketing Industry, spanning all continents of the Globe.
The MAA 'GLOBES' is the only global Programme which recognizes the distinguished excellence of the Best of the Best in Promotion Marketing Award Programmes from Europe, North America, South America, South Africa, Australia and Asia.
Sharma had earlier served on the jury of the PMAA, as well as the MAA Globes and now in her present role would represent the PMAA in India. Commenting on her new role, Sharma said, "I, on behalf of Jagran Solutions, have been associated with PMAA for long now and I am honored to be chosen to represent the PMAA in India as the Zonal Director.
Post PMAA 2008 The Judging Panel observed that Promotion Marketing techniques and disciplines are now being used by Marketers much more evenly throughout the Region than in the past and many of the strategies and executions were truly World Class.
Marketers are clearly adopting challenging strategies in order to make their brands stand out from the ever increasing market clutter.
It was also very pleasing to see the increase in campaigns for local Asian brands. Of the total PMAA Gold Dragons, awarded from Entries from 13 Countries in 2008, China emerged as an equal Winner with India in the largest PMAA Programme ever.
Sharma added, "Integration, Innovation and Brand Building Campaigns dominated the 2008 Promotion Marketing Awards of Asia. Now with the slow down measurable marketing initiatives and activations have gained center stage, agencies in India have begun to explore quite successfully innovative options in the sphere of promotional marketing."
"The PMAA provides a platform for recognition and evaluation on a global level. It is important for the Industry to have access to such established global programs. Being on the Jury of PMAA and MAA Globes was an enriching experience, the quality of work from Asia and across the Globe was excellent. We have truly path breaking campaign in India which can excel on global level. We hope to see more such exceptional promotional marketing campaigns in PMAA 2009 from Agencies as well as marketers," Sharma said.
Sharma has over 14 years of experience holding key positions in leading promotional marketing companies.
At present, she is the National Head for Jagran Solutions, an activation agency specializing in brand activations via consumer connect strategies.
She has been instrumental in making it one of the leading promotional marketing communications companies in India. (ANI)