Kolkata, Aug 26 (UNI) Kaizen Leisure and Holidays Limited, an associate company of Peerless group, today announced strategic tie-ups with a number of traveller service providers in the presence of West Bengal Tourism Minister Manab Mukherjee.

Addressing a press conference here, Jayanta Roy, Director, Peerless General Finance and Kaizen Leisure, formally announced exclusive tie-up with Emergency Rescue Card (ERC), providing emergency help to the passengers.

''The main focus of this service is to transfer the customer to a better medical facility in case of any danger or emergency that might occur while travelling,'' he informed.

The company also entered into a partnership with Budget Rent, an associate of Car Systems Inc, the owner of one of the world's best known car rental.

''Through this tie-up we offer our customers self and chauffeur driven cars, customised solutions for corporate and individual customers needing cars for six months or more,'' Mr Roy said.

He further announced joint venture with Make My Trip, an online travel service in the country through which the company enters into online travel service, providing opportunity of instant travel booking for leisure, to the customers.

''We have also joined hands with Iffco Tokio General Insurence (ITGI) by incorporating a travel protector policy for overseas travellers providing protection against travel related risks,'' Mr Roy added.

Speaking on the occassion, Mr Mukherjee reiterated the commitment of West Bengal government to promote travel and tourism in the state indicating scope for public-private partnership.

''Maruti-Suzuki venture changed the fate of Gurgaon, Infosys and Wipro developed the infrasturcture in Bangaluru, West Bengal too needs genuine partnership to develop the infrastructure in the state,'' the minister added.

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