London, Apr 22 : English footballer Wayne Rooney's fiancee Coleen Mcloughlin may be replaced by elegant Carla Bruni as the face of Asda's fashion label.

The fashion label no longer wants the WAG image for its George range and is instead seeking a more glamorous look.

Asda bosses were very much impressed by the rave fashion reviews enjoyed by French President Nicolas Sarkozy's 40-year-old wife, on their recent State visit to England.

It is believed that Bruni's elegant sense of dressing will attract more shoppers than Mcloughlin ever will.

"Among the names being considered is Carla Bruni. She's very attractive and a highly stylish person. We feel she would fit in very well with the George look," The Sun quoted Asda spokesman Ed Watson as saying.

The move or change of face, as Asda has admitted, is to attract middle-class shoppers.

"Coleen has been a fantastic ambassador for us. But we want to show that our core fashions are for everyone," George brand director Fiona Lambert said.

"We have been chasing younger customers rather than people who shop at Asda week-in, week-out - namely mums and dads who buy their clothing during the weekly shopping trip," she added.

Mcloughlin, who is due to wed England striker Rooney this summer, had been signed on as the face of George for 3million pounds in 2006 when WAGs were all the rage.

The other older beauties that Asda may sign up are 61-year-old Joanna Lumley, 62-year-old Dame Helen Mirren and 45-year-old Elle MacPherson.

ANI