New Delhi, Feb 21 (UNI) Tanla Solutions Ltd today said its subsidiary, Tanla Mobile Ltd, has partnered with Mliven, a leading mobile application developer to monetise new mobile gaming content.

''Tanla Mobile has been selected by European mobile company Mliven, to provide a mobile billing platform for the imminent launch of several of Mliven's mobile services in the UK,'' a company statement said.

Mliven is a leader in mobile application and product development and has over 100 different mobile applications launched across Europe.

''Mliven will immediately work with Tanla Mobile to launch several mobile gaming portals in partnerships with global mobile game publishers,'' the statement added.

Tanla Mobile provides wireless application development, mobile billing and messaging solutions.

It also one of the first Trusted Payment intermediaries to offer 'PayForit' across all UK networks, which helps digital content owners maximise revenues from content sales and increase consumer trust.

Payforit is a new payment service, supported by all licensed UK mobile operators, designed to make it easy to pay for low cost services on the mobile phone. Developed by the operators, it promotes a trustworthy and consistent standard for paying by mobile, so that consumers can buy with confidence when they are making one-off payments or setting up subscription services via their phone.

''Tanla Mobile is delighted to help innovative companies such as Mliven establish themselves in the UK market. Payforit represents the first step into mobile commerce, creating a whole new marketplace for mobile content,'' said Tanla Mobile Business Development Director Gautam Sabharwal.

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