Dabur relaunches 'Odomos'

Friday, August 3, 2007, 15:40 [IST]

Mumbai, Aug 3 (UNI) Dabur India today announce the relaunch of its popular 'Odomos' brand mosquito repellants.

Dabur India Home Care Division Senior Manager Girish Kumar told mediapersons that the new 'Odomos' offered the most effective protection from mosquitoes.

The company had signed a tie-up with Government of Maharashtra to eradicate the vector-borne diseases and dialogue was on with the Tamil Nadu government for a similar tie-up, he said.

He claimed that their brand dominated in Maharashtra, Uttar Pradesh, Punjab, Delhi and Karnataka markets, with an overall market share of over 90 per cent.

He said the Tamil Nadu was a very important market for them.

Dabur India had registered an annual turnover of Rs 100 crore last year with mosquito repellant sector contributing Rs 40 crore.

He said the company had set a target of Rs 60 crore during this fiscal for mosquito repellants.

UNI

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