Delhi, June 8: Tyroo Media Pvt Ltd has adopted new advanced technologies to qualitatively enhance its Geographic IP targeting functionality. With the recent developments, it's now possible for Tyroo's customers to target more than 200 countries.
With this development, Tyroo has provided to big advertisers as well as SMEs (small and medium enterprises), with budgets as low as Rs 2500, the opportunity to target their ad-campaigns to the remotest parts of the world. The regions include USA, UK, Canada and all other major countries along with a huge number of smaller countries.
Several large advertisers such as ICICI and Sulekha, along with more than 100 SMEs have already logged onto Tyroo and created campaigns themselves and targeted their ads to International users in this manner. More than 40 pc of Tyroo's inventory is accessed by NRIs and international residents, and Tyroo's proprietary targeting&optimization technologies has ensured that the advertiser's ROI goals have reduced drastically to reach customers outside India.
"The development means targeting through Tyroo is now even more accurate. It's possible now to target countries as remote as Vatican City with greater than 95 pc accuracy which is commendable. The geographic IP address database that Tyroo has, enables very high level of accurate geographic targeting. Tyroo is certainly moving forward in its quest of building the best ad-serving technology in the world," commented CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.
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With this development, Tyroo has provided to big advertisers as well as SMEs (small and medium enterprises), with budgets as low as Rs 2500, the opportunity to target their ad-campaigns to the remotest parts of the world. The regions include USA, UK, Canada and all other major countries along with a huge number of smaller countries.
Several large advertisers such as ICICI and Sulekha, along with more than 100 SMEs have already logged onto Tyroo and created campaigns themselves and targeted their ads to International users in this manner. More than 40 pc of Tyroo's inventory is accessed by NRIs and international residents, and Tyroo's proprietary targeting&optimization technologies has ensured that the advertiser's ROI goals have reduced drastically to reach customers outside India.
"The development means targeting through Tyroo is now even more accurate. It's possible now to target countries as remote as Vatican City with greater than 95 pc accuracy which is commendable. The geographic IP address database that Tyroo has, enables very high level of accurate geographic targeting. Tyroo is certainly moving forward in its quest of building the best ad-serving technology in the world," commented CP Singh, Chief Technology Officer, Smile Interactive Technologies Group.
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