Continuing with the never-before series of initiatives, Reliance today announced slashing of roaming rates by 70 per cent.
This move comes close on the heels of launch of the Rs 777 monochrome handset, Rs 1234 colour handset and the Rs 499 Lifetime Recharge Voucher.
All these moves were aimed at expanding the mobility market.
''Now, with this roaming initiative, Reliance has made its proposition highly attractive for our frequently traveling high-usage customers'', S P Shukla, President, Personal Business-Reliance Communications, told reporters here.
"The roaming rates had already been reduced in February for our customers. Now, we have taken a step further by reducing roaming rates to as low as 40ps per minute on select plans. This should add real value to those customers, who have a need for travelling across the nation", he added.
Mr Shukla said a significant feature of this rate reduction has been on Incoming Calls while roaming, which was reduced from Re 1.75 per minute to Re one per minute.