''The Special shade of lip colour was to wish the bride the very best for a &13;lifetime of marital bliss. This is the first time that L'Oreal Paris has &13;celebrated the special occasion in this manner anywhere in the world,'' a &13;company press release issued here today said.
This shade of lipstick has been handpicked by the bride herself and is being &13;launched by L'Oreal Paris as a ''Special Shade'' in the Color Riche range.
Color Riche is a dazzlingly rich, comfortable moisturising lipstick.
The shade can be worn casually for everyday-wear. It is packaged beautifully &13;in an exclusive black and gold case that carries not just an exclusive &13;gold-leaf weave but Aishwarya' s signature on the body as well.
To be launched exclusively in India in April 2007, Aishwarya's Special Shade &13;is available at the cost of Rs 525 and is a tribute to a very special L'Oreal &13;Paris brand ambassadress on her big day, the release added.