For every 100 shares of ZEE, shareholders were given 57.50 shares of Dish TV.
The Company has been listed post the de-merger of the direct consumer business &13;of Zee Entertainment Enterprises Limited, earlier known as Zee Telefilms &13;Limited. DishTV India is promoted by the Essel Group, the parent company of the &13;Zee Network.
Regarding the competition faced by Dish TV, Company director Jawahar Goel told &13;UNI, ''We enjoy the early bird advantage. We were the first to foray into the &13;DTH segment. In a short span of time we have on our platform more than 155 &13;national and international channels with registered 1.9 million subscribers, &13;which is growing.'' When asked if Maharashtra Telephone Nigam Limited (MTNL)'s &13;recent foray into Internet Protocol Television (IPTV) would make a dent into &13;DishTV's bottomline, Mr Goel ruled out any such possibility.
''Currently, the bandwith available in the country is not upto international &13;standards. In such a scenario, IPTV services do not stand a chance. Besides, &13;MTNL is notorious for it's poor quality of service. Even in the future, &13;Reliance stands a much better chance to succeed in that segment. Even then, the &13;Ambani group will have to first build an infrastucture at astronomical costs,'' &13;he pointed out.
With regard to reduction in the monthly &13;subscription rates, Mr Goel said, ''DTH is a premium service. One has to pay &13;for quality. Currently, we are offering subsidies which will take us another 18 &13;months to break even. We entertain our viewers with 155 television and audio &13;channels offering a superior picture and sound quality.
With the complete Zee bouquet of channels, the One Alliance bouquet and the &13;Star bouquet, we offer a complete range of channels to our subscribers. Besides &13;we also offer exclusive international channels such as Boomerang, TCM, Trace &13;TV. The service is bound to cost something. However, as competition heats up, &13;prices might fall.'' The Chairman of DishTV, Mr Subhash Chandra said, ''With &13;this listing, Zee shareholders can see value unlocking and can now participate &13;in the exciting growth of the DTH business. We are pleased that DishTV has &13;ended the last financial year with a registered subscriber base of 1.9 million &13;and is well poised to cross the 3 million mark in the coming year. DishTV is &13;one of the fastest growing DTH services in the world and we are confident that &13;we would build long-term shareholder value.'' The equity capital of DishTV &13;stands at 428.22 million equity shares of Re 1 each. The BSE ticker symbol of &13;the company is 532839 and DISHTV on NSE.
The company boasts of a vast distribution network of about 30,000 dealers and &13;350 distributors that span the entire country.