New Delhi, Mar 11 (UNI) Japanese consumer durable major Sanyo has lined up a range of 10 digital cameras to be launched by June and aims to grab a four per cent market share in digital cameras, besides increasing its presence in colour televisions (CTVs) in India.
''Sanyo wants to tap a four per cent share of the digital camera market, estimated at 5,00,000 units in its first year of operations.
We want to be amongst the top three players in the next three years (2010),'' Mr Manjunath Prasanna, National Product Head, Digital Products, Sanyo BPL said.
Sanyo's 50:50 JV with once-leading now-fading electronics major BPL -- Sanyo BPL -- is also looking at increasing its meagre five per cent share in CTVs, he said.
The company's 100 per cent subsidiary Sanyo India Private Ltd which has launched the first two models of the whole range -- VPC E60 and VPC S60 -- will introduce models S 600, S 700, S 70, T 700, VPC A 6, VPC CG 6 and VPC HD2 in the next three months.
Sanyo India will launch three digital cameras next month, followed by five more launches in May.
The pan-India launch of the digital cameras is expected to be complete by June, starting with North.
''With two companies (Sanyo BPL and Sanyo India) we can very well compete with the existing players in the market...As more players enter the market, the individual market share will naturally shrink,'' Mr Prasanna said.
Sanyo BPL, which was incorporated in December 2005 with investments worth 70 million dollars from each side, manufactures CTVs at its Bangalore facility.
Sanyo India which is in its first year of operations since 2005, imports products including washing machines, refrigerators, micro waves, digital cameras and has tied with JSK Pvt Ltd for marketing the newly launched digicams in North India including Delhi.
UNI
''Sanyo wants to tap a four per cent share of the digital camera market, estimated at 5,00,000 units in its first year of operations.
We want to be amongst the top three players in the next three years (2010),'' Mr Manjunath Prasanna, National Product Head, Digital Products, Sanyo BPL said.
Sanyo's 50:50 JV with once-leading now-fading electronics major BPL -- Sanyo BPL -- is also looking at increasing its meagre five per cent share in CTVs, he said.
The company's 100 per cent subsidiary Sanyo India Private Ltd which has launched the first two models of the whole range -- VPC E60 and VPC S60 -- will introduce models S 600, S 700, S 70, T 700, VPC A 6, VPC CG 6 and VPC HD2 in the next three months.
Sanyo India will launch three digital cameras next month, followed by five more launches in May.
The pan-India launch of the digital cameras is expected to be complete by June, starting with North.
''With two companies (Sanyo BPL and Sanyo India) we can very well compete with the existing players in the market...As more players enter the market, the individual market share will naturally shrink,'' Mr Prasanna said.
Sanyo BPL, which was incorporated in December 2005 with investments worth 70 million dollars from each side, manufactures CTVs at its Bangalore facility.
Sanyo India which is in its first year of operations since 2005, imports products including washing machines, refrigerators, micro waves, digital cameras and has tied with JSK Pvt Ltd for marketing the newly launched digicams in North India including Delhi.
UNI
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