New Delhi, Mar 11 (UNI) Auto component manufacturer Minda Group plans to target the post sales market for its range of products.
The group, in the first of its kind initiative in the auto component space, has announced the roll out of its FMCG model for the post sales market.
Initially, the group will roll out the model across the state of Tamil Nadu, before taking it across the country.
The FMCG model envisages the division of the state into seven different territories identified on the basis of their vehicle population and sales potential.
Each of these territories will be serviced by a representative called the Missionary Service Representative (MSR). These representatives will be locally placed and will be responsible for the sales, marketing and servicing within the territory which would range to about a radius of 100 km from the base.
''Since the MSRs are going to be in direct touch with the entire chain of distribution from the distributors to the end consumers, we hope to be better placed to service and meet after market demands than our competition,'' Minda Industries Ltd Managing Director N K Minda said.
''The launch of the FMCG model is an attempt at a paradigm shift in how the auto components are retailed in India,'' he added.
The Minda distribution network in Tamil Nadu will be over 1,000 strong, covering not only major cities in the state, but small towns and some prominent villages and rural markets as well, a company statement said.
Automotive batteries, which are a major thrust area for the Minda Group and are slated for launch during the course of 2007 will get the advantage of the FMCG model that is being put in place.
The group is targeting 50 per cent of its sales of automotive batteries to come from the after market.
UNI
The group, in the first of its kind initiative in the auto component space, has announced the roll out of its FMCG model for the post sales market.
Initially, the group will roll out the model across the state of Tamil Nadu, before taking it across the country.
The FMCG model envisages the division of the state into seven different territories identified on the basis of their vehicle population and sales potential.
Each of these territories will be serviced by a representative called the Missionary Service Representative (MSR). These representatives will be locally placed and will be responsible for the sales, marketing and servicing within the territory which would range to about a radius of 100 km from the base.
''Since the MSRs are going to be in direct touch with the entire chain of distribution from the distributors to the end consumers, we hope to be better placed to service and meet after market demands than our competition,'' Minda Industries Ltd Managing Director N K Minda said.
''The launch of the FMCG model is an attempt at a paradigm shift in how the auto components are retailed in India,'' he added.
The Minda distribution network in Tamil Nadu will be over 1,000 strong, covering not only major cities in the state, but small towns and some prominent villages and rural markets as well, a company statement said.
Automotive batteries, which are a major thrust area for the Minda Group and are slated for launch during the course of 2007 will get the advantage of the FMCG model that is being put in place.
The group is targeting 50 per cent of its sales of automotive batteries to come from the after market.
UNI
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