Ahmedabad, Mar 6 (UNI) Within 22 weeks of its entry into the DTH industry in India, Tata Sky has grown rapidly to have half a million activations, according to Vikram Mehra, Head, Consumer Market of Tata Sky.

Addressing mediapersons here today, he said, ''our next target is to achieve one million subscriber base at the end of its first year of operations by August this year in which a promotional offer has been announced. Those customers who opt for Tata Sky by April 15 will get three months of free subscription on upto four television sets at their homes''.

Mehra said to further boost the target, Tata Sky satellite television service was offering 50 subscribers, along with their families, to be flown to Mumbai to watch the ICC Cricket World Cup 2007 final with superstar Hrithik Roshan on April 28.

Tata Sky's sports viewers can choose the camera angle from which they wish to watch their favourite cricketers and highlights are also available on demand at any time during the match.

Started with 55 channels, Tata Sky have now over 100 channels today and every major Indian channel was part of their platform alongwith Zee group and its presence was spread over 4,150 cities, Mehra added.

UNI