Chennai, Feb 27: Noted actor-director Revathy will be the brand ambassador for 'Chinni's pickle,' a product of CavinKare's food division.
''This is the first time I am endorsing a brand. I agreed to do it as I am a food lover. I have also directed five TV commercials for the product,'' she told a press conference here today.
CavinKare Vice-President (Marketing) Ramesh Viswanathan said Chinni's pickle had seen a 50 per cent growth in its sales on the back of a celebrity-based television campaign, which emphasized on the taste of the brand.
The pickle, which is available in sachets, standby pouches, bulk packs and 300 gm bottles, had been launched in five variants -- mango avakkai, tomato garlic, cut mango, mango thokku and lime.
Mr Viswanathan said Chinni's, which had a brand size of Rs 30 crore including masalas, snacks and savouries, was launched in the West last year.
The products would be launched in Uttar Pradesh and Orissa in April, he said.
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''This is the first time I am endorsing a brand. I agreed to do it as I am a food lover. I have also directed five TV commercials for the product,'' she told a press conference here today.
CavinKare Vice-President (Marketing) Ramesh Viswanathan said Chinni's pickle had seen a 50 per cent growth in its sales on the back of a celebrity-based television campaign, which emphasized on the taste of the brand.
The pickle, which is available in sachets, standby pouches, bulk packs and 300 gm bottles, had been launched in five variants -- mango avakkai, tomato garlic, cut mango, mango thokku and lime.
Mr Viswanathan said Chinni's, which had a brand size of Rs 30 crore including masalas, snacks and savouries, was launched in the West last year.
The products would be launched in Uttar Pradesh and Orissa in April, he said.
UNI >
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