Bangalore, Feb 25 (UNI) Country's largest retail Coffee chain, Cafe Coffee Day, would open 19 more outlets across Pakistan this year, apart from spreading its wings in Austria and East Europe, company Director Naresh Malhotra said today.
Speaking to newspersons here, on the sidelines of the India International Coffee Festival-2007 here, he said the Cafe already operated two outlets in Vienna and in Pakistan it was going the franchise way to keep in terms with the regulatory framework.
''Our second outlet will be thrown open next week and we will come up with 18 more in four different provinces including the cities like Lahore, Peshawar, Islamabad and some other urban clusters later this year,'' Mr Malhotra said.
He said the company was of the view that cluster of shops in major cities in Pakistan would click and give greater visibility.
''We would be providing Coffee beans from our estates in Karnataka apart from domain expertise to our franchise. We are investing five million dollars on each outlet an the total investment would be at about 90 million dollars,'' he added.
Cafe Coffee Day had 400 outlets, including 386 fresh and ground Coffee outlets in the country spread in 80 cities. The company was also looking at other markets in Austria and Eastren European countries including Czech Republic and Switzerland, Mr Malhotra added.
UNI
Speaking to newspersons here, on the sidelines of the India International Coffee Festival-2007 here, he said the Cafe already operated two outlets in Vienna and in Pakistan it was going the franchise way to keep in terms with the regulatory framework.
''Our second outlet will be thrown open next week and we will come up with 18 more in four different provinces including the cities like Lahore, Peshawar, Islamabad and some other urban clusters later this year,'' Mr Malhotra said.
He said the company was of the view that cluster of shops in major cities in Pakistan would click and give greater visibility.
''We would be providing Coffee beans from our estates in Karnataka apart from domain expertise to our franchise. We are investing five million dollars on each outlet an the total investment would be at about 90 million dollars,'' he added.
Cafe Coffee Day had 400 outlets, including 386 fresh and ground Coffee outlets in the country spread in 80 cities. The company was also looking at other markets in Austria and Eastren European countries including Czech Republic and Switzerland, Mr Malhotra added.
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