New Delhi, Feb 22 (UNI) Embarking on a joint venture to find the most potent combination of beauty and brains to represent India, Femina and Pantaloon, the two biggest trend-setters of the fashion world, have joined hands in their search for 'The 44th Femina Miss India Pageant icon' this year.

Kishore Biyani, Managing Director, Pantaloon Retail (India) Limited said, ''We (Femina and Pantaloon) feel that both of us would be able to cater to the needs and aspirations of the 'New Indian Woman', who is conscious of her image, fashion, abilities and who plays a big role in the society.

''Together we can unearth the most potent combination of beauty and brains who can later represent the country internationally on the shows such as Miss Universe, Miss World and Miss Asia Pacific.'' Echoing his views, Mr Munish Purii, Femina Miss India National Director said, ''Our partnership with Pantaloons heralds a new chapter in the burgeoning Indian fashion and glamour industry.

This association takes the pageant to the next level by showcasing the talent of Indian women globally.'' Having a strong legacy of 44-year old, Femina Miss India is the oldest and the most credible beauty pageant in India while Pantaloon, a fashion store, has 24 stores across the country that extends across 14 cities.

UNI