New Delhi, Dec 24 (UNI) With a view to tapping the market consisting of youthful generation speaking mixture of languages in the mini-metros, Jagran Prakashan Ltd (JPL) has launched its compact-sized, bilingual newspaper 'I-next' to target the 18-35 age-group people.
Initially, the paper is launched in Kanpur and will be launched in Lucknow next week with an initial print run of 50,000 copies in each of the cities.
''Our new offering I-next is a first-of-its-kind newspaper in the Indian market that will appeal to its targeted readers and I am sure that the paper will be well received by the readers and all our associates,'' Jagran Prakashan Ltd CMD M M Gupta said.
The 24-page city-centric publication will be in a combination of Hindi and commonly-used English words.
''Twelve of I-Next's 24 pages will be in colour, and we should be able to go all colour soon,'' Jagran Prakashan Limited Director Marketing Shailesh Gupta said.
Mr Gupta said I-next is uniquely different from the mother brand Dainik Jagran in terms of look, feel and content presentation.
Depending upon the response to the Kanpur and Lucknow editions, the company plans to launch the brand in five more mini-metros of North India by March 2007.
The Kanpur edition has been launched with a cover price of three rupees and an invitation price of two rupees, while the price for Lucknow editions which gets launched within this week will be announced later.
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Initially, the paper is launched in Kanpur and will be launched in Lucknow next week with an initial print run of 50,000 copies in each of the cities.
''Our new offering I-next is a first-of-its-kind newspaper in the Indian market that will appeal to its targeted readers and I am sure that the paper will be well received by the readers and all our associates,'' Jagran Prakashan Ltd CMD M M Gupta said.
The 24-page city-centric publication will be in a combination of Hindi and commonly-used English words.
''Twelve of I-Next's 24 pages will be in colour, and we should be able to go all colour soon,'' Jagran Prakashan Limited Director Marketing Shailesh Gupta said.
Mr Gupta said I-next is uniquely different from the mother brand Dainik Jagran in terms of look, feel and content presentation.
Depending upon the response to the Kanpur and Lucknow editions, the company plans to launch the brand in five more mini-metros of North India by March 2007.
The Kanpur edition has been launched with a cover price of three rupees and an invitation price of two rupees, while the price for Lucknow editions which gets launched within this week will be announced later.
UNI SBA SRS HS1202
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