Trek will initially launch its five popular models of mountain bikes in the country including 3700, 4300, 4300D, 4500, 6000 priced between Rs 13,500 to Rs 33,000.
These bikes come with unique features including light weight alloy frame, sophisticated multi-speed gears and disc brakes.
''Our goal is to deliver the kind of quality product that lends itself to a quality experience,'' Trek International Territory Manager J Peter Onge said.
''We are witnessing a rapid change in our lifetstyle and fitness remains the core area of concern. Cycling in the country is emerging as a leisure activity and adventure sport. Hence, there is a growing demand for bicycles that come with technology, innovation and style,'' Firefox Bikes Managing Director Shiv Inder Singh said.
We will be distributing Trek cycles through our existing 14 stores and will be adding eight more stores by the year end at Goa, Nashik and Delhi region, Mr Singh said, adding that investment of Rs 40-50 lakh would be done in the the marketing of Trek bikes.
In addition, Mr Singh said the Firefox expects to sell 7,000 bicycles in this fiscal garnering a turnover of Rs 5.5 crore.
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