Citing experts yesterday who spoke on the condition of anonymity, the Times reported that Hollywood mogul David Geffen had sold the painting ''No. 5, 1948'' to Mexican financier David Martinez in a deal brokered by Sotheby's Tobias Meyer.
If the Pollock painting sale is confirmed, it would surpass the previous world record price paid for a painting, which was set in June when cosmetics magnate Ronald S. Lauder paid 135 million dollars for a 1907 portrait by Austrian artist Gustav Klimt.
Geffen, Martinez and Sotheby's were not immediately available for comment.
The Times described Martinez as a ''megabuyer'' of modern art who had purchased works by masters such as Willem de Kooning and Mark Rothko in recent years.
''No. 5, 1948'' is about 4 by 8 feet and features Pollock's drip-and-pour style in a tangle of red, yellow and blue.
REUTERS SHB VC0940