Mumbai, Sept 13 (UNI) Sundaram Multi Pap Ltd, a BSE listed company and pioneer in manufacturing of educational paper stationery, has diversified into publication business.
In its first phase, the company has launched ''How to stay ahead in retail'' a book on retail marketing by marketing guru Mr Ashwin Merchant, said a press release.
Apart from English, the book has been launched in three languages -- Hindi, Marathi and Gujarati.
The book deals with typical problems of developing country like India where the retail culture in metro cities is undergoing a tremendous change from small retail outlets to the advent of super markets and malls every day, the release said.
It also provides tips and techniques, especially, to the small&medium traders, as to how such competition and emerger victorious.
UNI SN PM AG2010
In its first phase, the company has launched ''How to stay ahead in retail'' a book on retail marketing by marketing guru Mr Ashwin Merchant, said a press release.
Apart from English, the book has been launched in three languages -- Hindi, Marathi and Gujarati.
The book deals with typical problems of developing country like India where the retail culture in metro cities is undergoing a tremendous change from small retail outlets to the advent of super markets and malls every day, the release said.
It also provides tips and techniques, especially, to the small&medium traders, as to how such competition and emerger victorious.
UNI SN PM AG2010
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