Kotler is well known for his work on Value-Based Marketing and Creating a Customer Focus, according to Lakshmi Narayanan, President and Chief Executive Officer of the company.
Talking to newmen here he said "our steadfast commitment to customer service is the foundation of our corporate culture and one of the principal drivers of our sustained growth. Cognizant's Hi5 leadership programme ensures that the values are instilled upon those high potential leaders who will direct Cognizant's future." Mr Kotler said, "there is an undeniable correlation between customer intimacy and success in a services-oriented business like Cognizant's".
Speaking on the occasion, North America Human Resources,V P, Stephanie Kelly said a key tenet of their Hi5 programme was to promote a wide range of thought, style and expertise from global experts like Philip Kotler to engage our leaders in guiding the company's future.
"The strength of our leadership team is its diversity. Through our leadership development programme, we aim to further extend our collaborative culture driven by strong values and leadership, he added.
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